Supermarket product sampling is one of the most direct drive-to-purchase forms of sampling we do. It increases awareness and visibility at the point of purchase but allows allows physical engagement; that could mean tasting a new food or drink product or taking part in an in-store demonstration. This can be achieved with two types of set up:

• product sampling in-store
• supermarket sampling

In-store product sampling in the supermarket aisle is an effective way to drive trial and purchase in the proximity of the product. It might be in the chilled, frozen, ambient, dairy or any particular category aisle in the store and will be typically carried out by one sampling staff team member and a simple branded table or pop-up stand. It’s relatively low-cost, located at point of sale and is relevant to the product being sampled.

Supermarket sampling generally requires a more engaging consumer experience. We’ve created campaigns where an interactive brand experience is created and installed in the store. This enables the brand team to target and capture consumers as they enter or exit the supermarket. It’s a more expensive way of sampling the product but it creates a bigger buzz, has a higher footfall due to location in the store and much greater visibility. Plus the quality of conversations and dwell time with consumers are increased.