Sampling Agency

Sampling agency with a nationwide reach…

For more than a decade Optimize Marketing has continued to provide industry-leading, experienced, professional services. We specialize in creating and delivering consumer-facing product sampling campaigns. Working directly with both brands and agencies alike, we take concepts from sketch through to a real-world delivery.

We have the infrastructure, knowledge, and experience in product sampling to create and deliver effective sampling, logistics, and management solutions. Whether it’s a food commodity or a new banking product we’re the leading product sampling company for brand activation and consumer distribution. From the planning and booking of event and promotional spaces to, health and safety, risk assessments, event space applications, transportation, sampling bin hire, installation, design, and staffing we manage everything needed to deliver a successful end-to-end campaign and help drive consumer sales.

Full service sampling

From start to finish the team we have at Optimize Marketing creates, plans, and executes experiential sampling campaigns. That means that if you have food, drink, or non-food product for launch and exposure to consumers, we can make it happen. We’re experts in delivering high-volume sample distribution activations. We work with creative agencies and directly with manufacturers and brands to design the kind of activity that will hit your target demographic. There are a number of elements crucial to the success of sampling marketing campaigns that not everyone is aware of so we handle all of the following:

  • research sites & demographics for sampling
  • sampling site permit application & booking
  • product sampling staff
  • delivery, storage & transport 
  • activation schedules & event plans
  • activation install, breakdown & event crew
  • product sampling equipment
  • product sampling vehicles

Sampling Spaces & Permits

Where can we hand out free product samples? Definitely, the question we get asked the most by brands. That’s where our decade of industry experience, and national and local knowledge comes in. There are a number of ideal locations for product sampling and free sample distribution to consumers but it’s not as easy as just turning up with a sampling bin and handing our free stuff. There are a lot of elements to consider, not least the ideal location to match your consumer demographic. We deal with permits and event spaces every day so we know how it works. So where and what type of sampling can we do?

  • pedestrianized city center sampling
  • train station & petrol bunks
  • sampling in supermarkets (aisle, foyer, carpark)
  • shopping center sampling
  • flee market sampling
  • office product sampling
  • sampling at events & exhibitions
  • festival & music event sampling
  • theme park and family attractions sampling

Product Sampling Staff

The sampling staff have been prepared through previous experiences and are professional & reliable.

Contact us

Need to launch a new product, expose a new brand or create a sampling tour? Contact us through the form underneath, email, or call the office on 6478217174.

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Optimize Marketing helped us organize large campaigns with a targeted audience. They prepared a compelling & strategic plan helping us hit the desired customers also providing value for money.

Senior Marketing Manager, BMO
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Our go-to agency for promo & event staffing! Always reliable, efficient & a pleasure to work with.

Marketing Manager, CIBC
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We have used brand ambassadors for launching & event activations on various occasions. rand ambassadors are well trained and highly effecient. Always recommended.

Senior Trade Manager, Telus
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We have used brand ambassadors for launchong & event activations during various occassions. rand ambassadors are well trained and highly effecient. Always recomended.

Senior Trade Manager, Telus
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Optimize Marketing team understood my abstract idea about an event and sculpted it into reality delivering exceptional campaigns and incredible results. It was a pleasure to work with them and their staff.

Account Manager, RIA
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Optimize Marketing has exceeded our expectations with mobile pop-up events, Nothing but positive comments from customers, colleagues & managers. Totally recommended.

Senior Marketing Director, RAMA Gaming House
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Optimize Marketing

Creative Multicultural Marketing & Advertising Agency In Canada. Provides Free Consultation. Committed to Customer Satisfaction.

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