We’re all consumers. We go to town, we browse, we shop, we purchase. Just take a look at the number of people walking up and down your local street on a sunny Saturday afternoon. Anyone of those shoppers is a potential customer and a great way to introduce them to your product is a free sample. There are a couple of ways to do this:

• fixed or static sampling
• roaming sampling

Fixed or static sampling means that we use dedicated event space. These are most often provided (at a cost) by local authorities or sometimes third-party managing agents. Either way, we offer a full end-to-end service where we sort all of this out pre-activation. You can pretty much put whatever you want in this space. It could be some kind of pop-up brand experience or a promotional sampling stall etc… The advantage of fixed event space is that it creates a greater visual impact, generates more shopper interest, and allows more consumer dwell time and longer customer conversations. The main disadvantage is the cost not only to hire the space but to create the sampling experience as well. Overall it’s a larger brand proposition that requires a bigger budget but is much more engaging.

Roaming Sampling will usually require the use of branded sampling setup ( a pop-up tent/ sampling bin). When used in conjunction with the correct permits (again, something which we arrange and manage) this means our sampling staff can load up samples from a base nearby and literally wheel the sampling bins up and down high streets, distributing the free samples to shoppers and consumers as we go. Or by setting up a pop-up tent nearby. It’s low cost, high volume, and allows a greater range of flexibility and geographical movement than a fixed event space but the conversations with consumers are shorter and quality engagements are much lower. But if cost-effectiveness is what you’re after then you can’t go wrong.