Experiential, ethnic Marketing & Events Agency
Finest experiential & ethnic marketing, brand activation & product sampling campaigns.
Optimize Marketing is a Greater Toronto-based experiential & ethnic marketing agency. We’re specialists in the design and delivery of impactful, memorable, consumer-facing brand activations and experiential events. We collaborate directly with brands and agencies taking initial ideas from blueprints through to a full consumer experience.
Optimize Marketing has been a leader in the experiential marketing agency sector for more than a decade. We have been designing, building, and installing campaigns for some of the world’s biggest brands as well as national and local ones.
Full-Service Experiential Agency
Full-Service Experiential Agency, means that we can pretty much handle everything from start to finish if you have a campaign idea. The concept is developed into a realistic proposal, 3D models are created, demographics are researched, events spaces are booked and managed, designs are created, installations are completed, and staff is provided…
- We research event sites
- Manage site application & booking
- Handle logistical elements including delivery, storage & transportation
- Event scheduling & Campaign planning
- Full install & removal of the activation
- We provide site crew, promo staff, drivers
- Also, provide event managers & team leaders
- We supply promotional vehicles & sampling equipment
- We provide a detailed event report.
what is Experiential marketing?
Experiential Marketing is a marketing technique that connects brands and consumers through physical (or virtual) experiences. Experiential marketing agencies like optimize marketing will create ‘activation’ (e.g. product sampling, physically or mentally immersive experiences, installations, PR stunts, brand events, and so on, to bring brands to life and interact directly with the target audience. We are proudly an independent experiential agency based in Toronto with 10+ years of experience, with a well-balanced and trained staff.
Product sampling
As an end-to-end product sampling agency, we have the ability to design and put sampling campaigns into action nationwide. In Toronto, Niagara, Ottawa, Montreal, and anywhere in between as we’ve acquired over 10 years of expertise, experience, and knowledge in executing product sampling roadshows, tours, and campaigns. But it’s not just the logistics we do; we also supply premium sampling staff and a few other useful services…
event & promo staff
At Optimize Marketing we have an industry-leading core team of around 100 promo staff. They’re recruited, trained, and selected for each campaign on an individual basis and we’ve got a pretty good reputation. Our team members are experts across most promotional, experiential, and marketing categories specializing in:
- finance
- telecommunication
- automotive
- product sampling
- events & exhibitions
- leafleting & flyer distribution
- lead gen & data capture
- costumes & mascots
event space hire
It can take quite some time to research, book, and manage an experiential event site. Fortunately, we’re experts at it (we’ve booked so many) so it takes a lot of the stress off our clients and saves them valuable time. There are a number of different experiential event site types across the country but we can book all of the following:
- city center events
- train station & bus station sampling & experiential
- sampling in supermarkets & stores
- shopping center brand experiences
- sports events & stadium promotions
- music & food festivals
- theme park sampling & events
- flea markets etc…
Contact us
If you have a brand, product, advertising campaign, or activation you need to bring it to life. Contact us through the form underneath, email, or call the office on 6478217174.
optimize marketing
Creative Multicultural Marketing & Advertising Agency In Canada. Provides Free Consultation. Committed to Customer Satisfaction.
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Opening Hours
- Monday-Sunday: 9am-6pm
Get In Touch
- Email: saurabh@optimizemarketing.ca
- Phone: +16478217174