Product Sampling Staff -

Product Sampling Staff

We have supplied professional, industry-leading product sampling staff nationwide.

It has been our privilege to distribute free consumer food (and non-food) and drink samples for years, whether they are prepackaged, fresh, hot, cold, chilled, frozen, cooked, or ambient. We are able to distribute samples at food and drink festivals, events, exhibitions, or on the street.

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Where Can We Sample?

We know all the ‘ins and outs’ of researching, booking, and managing product sampling sites and applying for sampling permits. We take the time out of dealing with the application forms, health & safety, site entry, and exit – all the detail required to deliver an effective activation. We know all the best sites across the country and we also know which of them require permits and which of them don’t. Here are some examples of the kinds of sampling sites we use and deal with:

city centers
in-store supermarkets
office sampling
shopping centers
sporting events and stadiums
festivals and theme parks
flea markets

Full Service Product Sampling

Optimize Marketing is a full-service product sampling agency overseeing all things needed for proficient sampling. We make custom and tailored brand item testing efforts across Canada. You’ll observe our testing staff somewhere across the nation each week. We’ve been doing this for a long time – over 10 years – so we realize what we’re doing. Also, that is the reason our unique service is one of a kind. We remove all the difficult work from the preparation, booking, managing, staffing, moving, storing, and anything it takes to convey a safe, engaging activation. All you have to do is give us the stock. We’ll figure out the rest factors, namely:

where to sample & why to sample there
management of sampling sites
detailed logistics like delivery, storage & transport
the planning of routes, events, and schedules
management of the events (including any install & design)
event managers, staff, and drivers
promo vehicles and sampling equipment
event reports & KPI’s

Experiential Sampling

We have the framework, storage, and crew to execute pretty much all kinds of sampling activation. So if it’s more than just handing out free products at high footfall sites you need experts in experiential delivery. From sampling vehicles and sampling pods to sampling bins we’re equipped and ready to go when you are. If there’s a brand experience that will add to the impact of the campaign we’ll take the plan from a sketch to a full experiential campaign.

New Product Samples

With new products hitting the shelves every day in different categories, there’s never been a better time to get trial products out to consumers so they can make purchasing decisions before they get to the shops. We’re used to turning sampling campaigns around very fast – sometimes in less than 48 hours., so if you’ve got stock with a short shelf life, or need to beat a competitor to it, give us a call.

Contact us

If you’d like us to create and manage a full end-to-end sampling campaign for your product, contact us through the form underneath, email, or call the office on 6478217174.

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Optimize Marketing helped us organize large campaigns with a targeted audience. They prepared a compelling & strategic plan helping us hit the desired customers also providing value for money.

Senior Marketing Manager, BMO

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Our go-to agency for promo & event staffing! Always reliable, efficient & a pleasure to work with.

Marketing Manager, CIBC

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We have used brand ambassadors for launching & event activations on various occasions. rand ambassadors are well trained and highly effecient. Always recommended.

Senior Trade Manager, Telus

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We have used brand ambassadors for launchong & event activations during various occassions. rand ambassadors are well trained and highly effecient. Always recomended.

Senior Trade Manager, Telus

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Optimize Marketing team understood my abstract idea about an event and sculpted it into reality delivering exceptional campaigns and incredible results. It was a pleasure to work with them and their staff.

Account Manager, RIA

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Optimize Marketing has exceeded our expectations with mobile pop-up events, Nothing but positive comments from customers, colleagues & managers. Totally recommended.

Senior Marketing Director, RAMA Gaming House

optimize marketing

Creative Multicultural Marketing & Advertising Agency In Canada. Provides Free Consultation. Committed to Customer Satisfaction.